Italia.it and Tiqets: A New Synergy to Promote Italian Travel Experiences Worldwide

Amsterdam, August 1st, 2025 – Italia.it, the official tourism portal promoted by the Italian Ministry of Tourism, and Tiqets, a leading international platform for the digital distribution of tickets for attractions and cultural experiences, are strengthening their collaboration in order to promote Italian tourism globally and foster new avenues for growth.

Through a public tender, Tiqets has established a partnership with Italia.it by integrating their full portfolio of Italian products into the Italia.it portal.

Recent data shows that even without dedicated marketing campaigns, the placement of experiences offered by Tiqets on Italia.it has already attracted significant interest from markets of high relevance such as the United States, Argentina, and Australia. This represents valuable potential to raise awareness of lesser-known sites and diversify tourism flows, in line with the Ministry of Tourism’s objectives.

The collaboration between Italia.it and Tiqets aims to:

• broaden the digital promotion of Italian tourism to international audiences
• facilitate booking and access to authentic, high-quality experiences across the Nation
• highlight lesser-known destinations and attractions, encouraging more balanced and widespread tourism

Daniela Garnero Santanchè, the Italian Minister of Tourism, stated of the partnership: “Tourism is a strategic asset for Italy, and the digitalization of services is a key lever to make it more accessible, sustainable, and inclusive. Partnerships like the one we have with Tiqets help us strengthen the Nation’s competitiveness and showcase the richness of Italy’s cultural and natural heritage worldwide.”

Laurens Leurink, CEO of Tiqets, shared: “We’re proud to collaborate with Italia.it to promote more conscious and diversified tourism in one of our most cherished regions. Through this partnership, we commit to helping international travelers discover not only iconic landmarks but also the hidden treasures of Italy.”

Looking ahead, Italia.it and Tiqets will work together to define new promotional initiatives and digital tools to support access to experiences and the sustainable growth of the tourism sector.

Discover the full catalogue of experiences available on italia.it/en/italy/experiences